5 Ways to Boost Your Blog Traffic
At some point, all bloggers want to boost their traffic and get more people to read their content. The good news is that there are some simple things you can do to accomplish this goal, and this guide will help you with everything from getting more organic traffic from search engines to using social media advertising effectively to getting more eyes on your content as it’s being shared across the web. here are 5 Ways to Boost Your Blog Traffic, you can find yourself with a flood of new readers in no time at all!
1) Write More
One of the best ways to boost your traffic is by writing more content. It’s an easy fix, but it’s not as simple as it sounds. If you aren’t feeling inspired or have run out of topics, there are plenty of things you can do in your spare time to keep fresh ideas flowing: take a class, read books about related topics, research similar blogs and see what they write about.
Many people like reading or writing at night or over their lunch break—just make sure that once you sit down and start writing, you don’t get up until you finish! Also, try setting aside a specific time each day when you can write without being distracted. You might be surprised how much easier it is to come up with new ideas if you give yourself some space and quiet time. And remember, practice makes perfect. The more you write, the better you’ll become at coming up with engaging posts and sharing them on social media.
So just get started! And don’t forget to use effective keywords in your titles for search engine optimization (SEO). Check out these tips for keyword research. Finally, follow other bloggers and interact with them on social media; both tactics will help increase your exposure. There’s no such thing as too many followers or connections, so feel free to connect with everyone who takes interest in your page. Just make sure you engage authentically – spamming or using bots will only damage your reputation. To learn more about boosting traffic, check out our post here.
2) Research
After you’ve decided on a topic, research it thoroughly. Make sure you know what information people are searching for and what they’re not finding. You’ll also want to decide which keywords will lead people to your website. These keywords should be optimized across your content and social media profiles so that people can easily find your site. The easiest way is to use Google Keyword Planner Tool. It shows how many searches per month there are for certain keywords. From there, you can make an informed decision about which ones to target.
If you don’t have any traffic yet, then it doesn’t really matter what keyword you choose because no one will see your post anyway! But if you already have some traffic coming in from search engines (which is most likely), then focus on keywords with low competition but a high volume of searches per month. This means that even though there might be more than one person competing for those terms, people still search them often enough that your post could show up in their results at least once or twice a month.
3) Invest in Good Software/Hardware
Quality, professional-grade software and hardware can give you a boost. If you plan on creating a video or audio podcast, invest in good microphones and an audio recorder. Having all of your audio recorded in one place will save time and make it easier for listeners to find that podcast episode on iTunes when they search for your topic or keywords. Make sure you have video production software such as Final Cut or Adobe Premiere Pro—as well as quality recording devices—if you’re going to start producing video content.
The same goes for photographers; invest in a quality camera if you plan on shooting professionally. And get high-quality images on your website by investing in a high-quality web designer. You don’t need to hire someone from Elance or oDesk—but do be prepared to pay at least $500 per month for something decent. And don’t forget about SEO! It’s not expensive, but you’ll need to put some money into it if you want more traffic from Google and other search engines.
To boost your search engine rankings, focus on things like keyword density (use relevant keywords) and backlinks (get links from reputable sites). Also, be sure to submit your site to directories like DMOZ and Yahoo. If you’re not familiar with these processes, consult with a professional. And lastly, there are plenty of free tools out there that can help boost your visibility online: social media marketing tools like Buffer can help you schedule posts across multiple social networks; Moz is an excellent tool for tracking keyword rankings over time; AdEspresso offers cheap Facebook ads templates (and has great customer service); SumoMe offers simple social sharing buttons for WordPress blogs…the list goes on!
4) Join A Community
Choosing a niche community can help you learn from other industry professionals and benefit from their experience. If you’re trying to boost your traffic, find bloggers in similar niches who have already achieved success. Get inspired by what they do and ask them for advice on how they got started and some tips along your way! Community-building also gives you an audience of potential readers who will hopefully one day be ready to check out your content.
When done right, joining a community will only help you build relationships with others who are working toward building a business that’s successful as well. After all, it doesn’t hurt to get people on your side! You never know when those connections might come in handy. In fact, even asking someone if they’d like to guest post on your site is a great networking opportunity—not to mention another avenue for increasing traffic! Who knows? Maybe you’ll even create some valuable partnerships down the road!
5) Connect with Influencers
If you want your content to be shared by major publications, reach out to bloggers and social media influencers in your niche. Provide them with valuable content (like a list of resources or research), then ask them if they’d be willing to share it with their followers. It never hurts to ask—and it can often yield great results. A quick Google search for top blogs in [your industry] will help point you in the right direction. Be sure not to send out too many emails asking for backlinks though; that’s a practice called Black Hat SEO and is generally frowned upon by Google and other search engines.
The more genuine you are about helping others, however, the better response rate you’ll get. So don’t forget to add links back to your own site! In order to maximize results from connecting with influencers, we recommend sending out personalized messages rather than form letters and keeping communication open. By doing so, both parties benefit from one another as you build mutual trust over time. Once an individual becomes aware of your brand through an email exchange or social media post, he/she may decide to visit your website directly when searching for related information later on. Remember: Influencer marketing works best when combined with traditional forms of digital marketing like blogging and paid advertising campaigns!
