Instacart UX Designer, Instacart is the pioneer in grocery delivery, and as such, has dedicated much of its efforts to creating an intuitive user experience that allows shoppers to easily place orders and earn money from their favorite grocery stores. If you’re thinking about working with Instacart as a UX designer, it’s important to understand what tools are available to you, how they fit into the overall shopping experience, and how you can use them most effectively to improve the customer experience without unnecessarily complicating it. Learn more here!
Instacart UX Designer: How to Use the Instacart Platform
- Getting Started
- Design your products
- Design product screens with rough UI wireframes:
- Define your experience
- Create your user flows
- Let’s take it further
- The Future of Experience Design at Instacart
Getting Started
The first thing you need to do is sign up for an account on the Instacart website. Once you have an account, you can start shopping for groceries online. You can either search for specific items or browse through the grocery store’s online catalog. When you find an item you want, you can add it to your cart and checkout. After you checkout, your order will be delivered to your door within a few hours.
After you’ve signed up, you can start shopping by clicking on one of several popular grocery store logos or selecting your own local store.
You can filter your search results by specific items or food categories, such as fruits, vegetables, meats, and dairy. If you find an item that catches your eye, just click on it and add it to your cart. Once you’ve assembled all of your groceries online, go ahead and complete checkout. The entire process should take less than a few minutes. After you place an order with Instacart and pay for your items, an associate will be dispatched from a nearby store with your order.
Steps 1 & 2 – Design your products
As an Instacart UX designer, you will be responsible for designing the user experience for the Instacart platform. This includes designing how users will interact with the site, what features will be available, and what kind of overall experience users will have. It is important that as a UX designer on this team, you are able to take a customer-centric approach.
It’s also important that all designs are tested before they are released onto the site. One way we test our designs is by using paper prototypes where we create interactive mockups of our ideas on paper, then play out a potential scenario in real life. It’s important to make sure these are as accurate as possible so that when testing your design, you can catch any unforeseen problems and fix them before releasing them onto the site.
1) Define scope and priorities for new or existing products:
The first step in any project is defining the scope and priorities for each product. You’ll need to decide which features need to be included based on competitors’ offerings or updates in the market, but make sure you maintain usability throughout. For example, if Instacart needs more robust search capabilities, you would want to make sure those are a high priority while minimizing time spent creating entirely new screens that only need minor tweaks here or there.
2) Design product screens with rough UI wireframes:
After deciding what needs improvement or developing a completely new product from scratch, you’ll sketch wireframes for each screen within the app. Wireframes give designers a space to jot down their ideas quickly without getting too caught up in the visual aspects. Using common wireframing tools like Balsamiq, Sketch App, or InVision, you can create simplified versions of the app’s interface. These sketches allow you to focus on function over form because once these sketches have been approved, the next stage involves more detailed drawing and prototyping phases that include adding style and polish.
A lot of planning goes into laying out the site–from fonts used to navigation elements–and every little detail counts! Creating layouts and pixel-perfect mockups takes a lot of work and knowledge about web development principles but is essential to successful development. When building layouts, I use Adobe Photoshop CC (or CS6), Sketch App, Balsamiq Mockups 5 Pro Edition, or Framer.js–depending on what my needs are at the time. Once my layouts have been finalized I create pixel-perfect mobile responsive HTML/CSS code that ensures everything renders beautifully across multiple device sizes and browsers. Building pixel-perfect code requires careful attention to detail and extensive knowledge about web development principles including HTML5 tags, CSS3 properties, Responsive Web Design Principles & Techniques, etc., plus color theory basics like color contrast ratios.
Step 3 – Define your experience
The Instacart platform is designed to help you get the most out of your shopping experience. As a UX designer, you will be responsible for creating and optimizing the user experience for the Instacart website and mobile app. In order to do this, you will need to have a strong understanding of how the platform works and how users interact with it. You will also need to be able to work closely with the engineering team to ensure that your designs are implemented correctly. At Instacart, we value our designers’ input and expertise. You will be involved in all aspects of the design process from high-level strategy to detailed interaction design as well as working collaboratively with other teams on product development.
What sets us apart from our competitors is not just the size or quality of our assortment but rather the breadth and depth of our support services. We provide personal shoppers who shop exclusively for customers based on their preferences, lifestyles, dietary restrictions or family size (we call them Personal Shoppers). They shop for groceries and household goods such as toiletries, cleaning supplies, paper products, pet food and pet treats. They even deliver fresh produce like fruits and vegetables straight from local farms. To create an even more personalized experience for each customer, we’ve added new features like recipe ideas tailored to taste preferences or dietary needs; birthday reminders; gift card balance inquiries; customer service assistance via text messaging through Amazon’s virtual assistant Alexa.
Step 4 – Create your user flows
After you’ve mapped out your site’s architecture, it’s time to start thinking about how users will interact with your site. This is where user flows come in. User flows are basically diagrams that map out the steps a user will take to complete a task on your site. For example, if you were designing an eCommerce site, your user flow might look something like this:
- User opens their browser and navigates to your website;
- User searches for product and clicks Add to Cart button;
- Site detects they are logged in and redirects them back to the cart page with the products they selected;
- The site asks them for billing information;
- Payment goes through;
- The site notifies them of the shipment tracking number. The arrows indicate one step following another logically.
You can see here how easy it would be for the user to complete their purchase. Now, when you’re mapping out your site’s functionality, keep these points in mind:
1) Make sure every action has a clear call-to-action button or link. Remember – people are scrolling quickly so make it easy for them to click Add to Cart!
2) Make sure all data input fields have error messages associated with them. Users don’t want to submit a form only to find out they didn’t fill in some required field – make sure they know what’s wrong before submitting!
Let’s take it further!
The Instacart platform is one of the most user-friendly platforms out there. The design is simple and easy to understand, which makes it a great choice for those who are looking to get into online grocery shopping. As a UX designer, I’ve worked with many different types of platforms, and I can say that Instacart is definitely one of the best. If you’re looking to start using Instacart, here are some tips on how to get the most out of the platform.
First, you’ll want to add some items to your cart. Once you have a couple of items in your cart, you can either start checking out or see if there are any coupons or deals available. If so, click on them and you’ll be directed to a screen that will allow you to use a coupon on specific items that are already in your cart. It’s as easy as it sounds!
To get more out of your Instacart experience, I would recommend taking a look at similar items and add-ons once you place an item in your cart. This will allow for easy shopping for anyone looking for multiple similar products with one order.
The Future of Experience Design at Instacart
As an Instacart UX designer, you will be responsible for creating the best possible experience for our users. You will need to have a strong understanding of the Instacart platform and how it works in order to streamline the user experience. In addition, you will be responsible for creating wireframes and prototypes for new features and redesigns. As we continue to grow, we will need your help in scaling our design team and processes. We are looking for designers who are excited about tackling challenges at scale and helping make decisions that impact millions of people every day.
As an Instacart UX designer, you will be responsible for creating the best possible experience for our users. You will need to have a strong understanding of the Instacart platform and how it works in order to streamline the user experience. In addition, you will be responsible for creating wireframes and prototypes for new features and redesigns.
As we continue to grow, we will need your help in scaling our design team and processes. We are looking for designers who are excited about tackling challenges at scale and helping make decisions that impact millions of people every day
